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To learn more or opt-out, read our Cookie Policy. The phrases both exclaimed after the game, with different commercials airing depending on where you live in the country have been uttered by non-Super Bowl champions frequently since the first instance in , but the association is closest with the Super Bowl, an unrivaled celebration of commercialization. Since , the phrases have been used as part of Disney's "What's Next? Simms wasn't being candid. Simms ultimately walked away with the cushy payday.
The format for the commercials has followed the same essential format since Simms' turn. The unseen voice posing the question is Mark Champion, who is very familiar with the professional sports scene.
Eisner watched the game from his home. Elrod and his staff were at the game. It was in the age before cell phones, so Elrod and Eisner had to communicate via a landline at the stadium. They started talking in the fourth quarter about which athlete they should pick. We just picked the player we wanted. I would say 80 percent of them were the MVP. During the game, Simms completed one of the better performances by a quarterback in Super Bowl history, going 22 for 25 in pass completions for a total of yards.
Even more remarkable was the fact that two of the three incomplete passes were good throws, dropped by the receivers. He also set the record for most consecutive pass completions in a Super Bowl game. Disney then followed this up with making three more such commercials in , following other major sporting championships. For the record, many of the athletes and others who have uttered those words for Disney really do go to Disneyland or Disney World shortly after doing the ad spot.
They also are made the Grand Marshall of a parade and take part in various events for Disney during their stay.
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